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【每日一题】ACCA P3试题：Competitors and customers

高顿网校2015-08-24 10:44Yvonne.shen
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　　问题：Which of the following is not an argument for using customer account profitability?

　　A. Quantifies financial implications during customer negotiation.

　　B. Identifies unprofitable customers to be dropped.

　　C. Identifies profitable customers to be retained.

　　D. Focuses the business on profitability.

　　答案：The correct answer is:Indentifies unprofitable customers to be dropped.

　　An unprofitable customer could be made more profitable by altering the service provided and should not automatically be ignored. Also, the customer may be suffering a short term crisis but may become very profitable in the future.

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上一篇：【每日一题】ACCA P3试题：Environmental issues
下一篇：【每日一题】ACCA P3试题：Strategic capability and strategic options

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